Related topics: consumers ยท journal of consumer research

Analyst: Apple could pay for Brazil iPhone brand

Apple Inc. likely will have to pay a Brazilian company for the right to use the iPhone brand in Latin America's biggest country, a Brazilian telecommunications analyst said Thursday.

Foxconn to widen scope of union elections

Taiwan-owned Foxconn Technology Group, a leading maker of Apple's iPhones and gadgets for other global brands, is widening the scope of union elections at its sprawling facilities in China.

TVs and second screens a bad combination for advertisers

If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

Russian carmaker seeks niche in luxury market

A new state-owned Russian carmaker launched Wednesday a Soviet-influenced luxury vehicle it hopes will lure the domestic super rich away from brands such as Rolls-Royce.

Toshiba to launch the world-fastest class SDHC memory cards

Toshiba Corporation today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA, that will bring to market SD memory cards offering the highest performance ...

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