Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight in the ...
Social Sciences
Oct 5, 2022
0
2
(AP)—Kakao Talk, a popular mobile messenger in South Korea, will launch an online music and electronic book shop next year as it continues to grow beyond its original mission to provide a simple messaging service.
Internet
Nov 20, 2012
0
0
Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the Journal of Consumer Research.
Social Sciences
Apr 9, 2013
0
0
Big food brands, such as Kellogg, Campbell, Mars Wrigley and General Mills, have started investing in their ingredients by helping farmers improve soil health and sustainability. Not only do these programs enable companies ...
Other
May 29, 2019
0
12
Luxury items and the high prices they command may make consumers think twice this holiday season about whether the cost is justified. But if that luxury item is linked to "doing good," does that make it an easier purchase ...
Social Sciences
Dec 14, 2015
0
6
Napster, the brand that popularized online music sharing in the early days of the Internet, is back.
Internet
Jun 15, 2016
0
19
SpaceX launched the military's newest, most accurate GPS satellite Tuesday after a two-month delay due to the pandemic.
Space Exploration
Jul 1, 2020
0
9
The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to research co-authored ...
Economics & Business
Jan 11, 2011
0
0
In a testament to the pervasiveness of consumerism, studies have shown that consumers form subcultures, communities, and tribes around the brands they truly love. While much research has gone into understanding how these ...
Social Sciences
Nov 20, 2013
0
0
In Andrea Bright's home, Kleenex tissues, Charmin toilet paper and Glad trash bags have all been replaced by one brand: Prince & Spring.
Business
Mar 29, 2018
0
7
