Researchers from University of Cologne and Vrije Universiteit Amsterdam published a new paper in the Journal of Marketing that examines the processes and building blocks underlying brand flagship platforms.
Economics & Business
Nov 11, 2021
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47
Nokia, once the world's top mobile phone maker, will make a comeback on the smartphone market in the first half of 2017, the company and its licensee said Thursday.
Consumer & Gadgets
Dec 1, 2016
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5
Brand activism has become the new marketing tactic of choice, and a brand's stance on societal and political issues can offer a differentiating factor in a fast-paced corporate marketplace.
Economics & Business
Dec 5, 2018
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2
From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make ...
Social Sciences
Dec 2, 2011
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0
(AP) -- The organization in charge of Internet domain names has selected a Chinese scholar as vice president for Asia.
Internet
Dec 8, 2011
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0
Spend any time online or browsing social media, and you're likely to come across branded video content. Advertisers and marketers want people to not only see their content but to enjoy it so much that they share it with their ...
Economics & Business
Feb 13, 2018
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29
(AP) -- Amazon.com is coming to India, with the Thursday launch of Junglee.com, a watered-down version of its global shopping portal.
Business
Feb 2, 2012
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0
Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect ...
Economics & Business
Dec 15, 2016
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3
Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff fans desperate to meet victory. In fact, a new study in the Journal ...
Social Sciences
Jul 22, 2013
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0
Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure – they experience it as a threat to their self-image, according to a new study by a University ...
Social Sciences
Aug 15, 2011
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