Companies spend millions to develop their brand's personality, in hopes that it can help sell products. But they've had no way of measuring whether that personality actually appeals to consumers. Now, research from North ...
Economics & Business
Apr 18, 2011
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0
When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. ...
Economics & Business
Nov 2, 2015
2
9
The luxury goods market for the ultra rich encompasses jewelry, cars, clothes, tableware, ornaments and much more. If luxury hotels, travel and other services are included alongside retail sales, this sector amounted to $1 ...
Social Sciences
Aug 9, 2016
0
4
German automaker Volkswagen on Friday said it planned to invest more than 34 billion euros ($40 billion) over the next five years in new technologies to advance its push to become a global leader in electric cars.
Energy & Green Tech
Nov 17, 2017
0
6
Customer loyalty programs have been around since the late 18th century, when some U.S. merchants began giving their customers copper tokens that could be redeemed for future purchases. Today, similar rewards schemes are nearly ...
Economics & Business
Nov 18, 2020
0
1
Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...
Social Sciences
Oct 22, 2021
0
5
French car giant PSA announced Monday it would start assembling Peugeot and Opel brands in Namibia in the second half of 2018.
Business
Mar 12, 2018
0
7
The cultural and economic behemoth that is the Walt Disney Company has steamrolled its way into the collective consciousness and shows no signs of slowing down. Their strategy involves a savvy and skilled combination of careful ...
Social Sciences
Dec 13, 2022
0
9
US online retail giant Amazon has made its first foray into India with launch of a shopping website, Junglee.com, as it tests the waters for a possible full entry into the nation's e-commerce market.
Business
Feb 8, 2012
0
0
Universidad Carlos III de Madrid has developed a monitoring tool with which brands can test the effects of their strategies on social networks. This program can control millions of 'tweets' and reveal the strengths and weaknesses ...
Computer Sciences
Apr 30, 2015
0
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