From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...
Social Sciences
Jan 20, 2016
0
19
Luxury items and the high prices they command may make consumers think twice this holiday season about whether the cost is justified. But if that luxury item is linked to "doing good," does that make it an easier purchase ...
Social Sciences
Dec 14, 2015
0
6
It's laundry day and the only clean T-shirt sports the big logo of a brand that used to be trendy but is only embarrassing now. What can you do? Wait until the tumble dryer has finished and be too late for the date or just ...
Economics & Business
Nov 30, 2015
0
13
It's the end of the line for sulfoxaflor, a pesticide used on a wide variety of produce, but that has been found to be toxic to honeybees that are crucial to pollination of crops.
Ecology
Nov 14, 2015
0
122
When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. ...
Economics & Business
Nov 2, 2015
2
9
A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
Economics & Business
Sep 29, 2015
0
19
IBM today announced findings from its 2015 Email Marketing Metrics Benchmark Study, which analyzes email marketing trends from 3,000 global brands, representing 40 countries and multiple industries.
Economics & Business
Sep 15, 2015
0
30
A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the ...
Economics & Business
Sep 8, 2015
0
25
If you feel particularly annoyed when Michelin raises the prices of their tires, blame the Michelin Man. According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human ...
Social Sciences
Jul 7, 2015
0
14
Everyone in China knows global automobile brands such as Ford and Chevrolet. But do those brands really sell better than local ones such as Senova or Eado? The answer is yes, and the reason lies in a complicated mix of brand ...
Social Sciences
Jun 23, 2015
0
18
