If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
0
34
If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.
Economics & Business
May 26, 2015
0
19
The founder of Alibaba Group defended its stance against counterfeit goods and expressed regret Tuesday that the owner of luxury brands Gucci and Yves Saint Laurent has sued the e-commerce giant.
Business
May 19, 2015
0
37
The owner of fashion brands Gucci and Yves Saint Laurent has accused Alibaba Group in a lawsuit of profiting from sales of counterfeit goods despite the Chinese e-commerce giant's pledge to combat the trade in fakes.
Business
May 18, 2015
3
21
Universidad Carlos III de Madrid has developed a monitoring tool with which brands can test the effects of their strategies on social networks. This program can control millions of 'tweets' and reveal the strengths and weaknesses ...
Computer Sciences
Apr 30, 2015
0
15
Do U.S. consumers boycott products in response to international conflict? Two professors at the University of Virginia say that in the case of the 2003 invasion of Iraq, the answer is "yes."
Social Sciences
Apr 30, 2015
2
26
For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and tightly managing ...
Economics & Business
Apr 22, 2015
0
113
Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands.
Business
Apr 20, 2015
0
13
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
0
23
Smartphones didn't kill the watch business. Can the Apple Watch put a dent in it?
Consumer & Gadgets
Mar 6, 2015
1
92
