If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established ...
Economics & Business
Mar 4, 2015
0
23
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
Social Sciences
Mar 4, 2015
1
8
Big name brands in the United States and Western Europe face a serious and growing threat from successful store brands. A new study in the Journal of International Marketing explains why store brands have taken some countries ...
Social Sciences
Feb 25, 2015
0
7
Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared "vaping" a public health threat, hoping to head off the type of deceptive ...
Social Sciences
Feb 18, 2015
1
20
Many people buy and wear clothing from prestigious brands as a way to express and distinguish themselves. However, a new study from the University of Missouri has found that people who are more sensitive to how others perceive ...
Social Sciences
Feb 9, 2015
1
16
The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz.
Economics & Business
Jan 27, 2015
0
6
It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study in the Journal of Marketing suggests that searches for specific features ...
Economics & Business
Jan 21, 2015
1
8
When designing a new car, manufacturers might try to attract consumers with more horsepower, increased fuel efficiency or a lower price point. But new research from San Francisco State University shows consumers' loyalty ...
Social Sciences
Dec 17, 2014
0
0
Long-term studies in the Murchison and Goldfields have revealed populations of the aromatic sandalwood tree (Santalum spicatum) are at risk of dying out in some areas.
Ecology
Dec 10, 2014
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0
The US Apple and Google brands which have become household names around the globe are worth more than $100 billion each, and top a ranking of the world's biggest brands, consultancy Interbrand said on Thursday.
Business
Oct 9, 2014
0
0
