Parents drive kids' car choices
New research suggests dear old Mom and Dad could be the auto industry's secret weapon.
Economics & Business
Oct 2, 2014
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Page 30 - News tagged with brand
Related topics:
consumers
· journal of consumer research
Do you always get what you pay for? How consumers mispredict product quality
Consumers are willing to spend thousands of dollars for luxury brand watches such as Rolex and Cartier because they are synonymous with high quality. But does this mean that inexpensive watches made by low-cost rivals must ...
Social Sciences
Sep 16, 2014
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Using competitors' brand name as a keyword can backfire, study finds
Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for ...
Economics & Business
Jul 14, 2014
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Research reveals the three keys to slogan likability
(Phys.org) —New work published by a University of Georgia researcher helps explain why consumers gravitate toward "Got milk?" rather than "I'm lovin' it."
Economics & Business
Jun 26, 2014
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When does rude service at luxury stores make consumers go back for more?
For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life, a new study in the Journal of Consumer Research ...
Social Sciences
Jun 25, 2014
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Apple's Beats buy joins tech and street-wise style
Beats Electronics' colorful, oversized headphones serve as a fashion accessory to cool kids riding the New York City subway, but as tech companies such as Apple, Samsung and others are discovering, wearable gadgets like smartwatches ...
Business
May 29, 2014
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The brand tourism effect: When do lower status consumers boost luxury brands?
When people purchase luxury items like expensive watches and high-end automobiles, they often consider themselves members of a select group of consumers. According to a new study in the Journal of Consumer Research, when ...
Social Sciences
May 21, 2014
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What makes things cool? When breaking the rules can boost your cool factor
Coolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of Consumer Research, people and brands become cool by understanding what is considered normal, ...
Social Sciences
May 21, 2014
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Google overtakes Apple as world's top brand, survey finds
US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday.
Business
May 21, 2014
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How businesses can maximize revenue when introducing new products
Companies should use existing brand names and add new, sub-brand names to maximize revenue when introducing new products to market, according to a new study from the University at Buffalo School of Management.
Economics & Business
May 7, 2014
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