When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia's Sauder School of Business.
Social Sciences
Apr 29, 2014
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Are you a big fan of Apple or Nike, or a hater of McDonald's? A new study from the W. P. Carey School of Business at Arizona State University shows love-it or hate-it brands probably won't perform exceptionally well in the ...
Economics & Business
Apr 17, 2014
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When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Social Sciences
Apr 15, 2014
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Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's product or service from its competitors. Now, a researcher ...
Economics & Business
Apr 8, 2014
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Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
Social Sciences
Mar 21, 2014
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As consumers, we form favorite brands and select services providers from a plethora of choices. According to a new study in the Journal of Consumer Research, how powerful we feel in our daily lives may impact our likelihood ...
Social Sciences
Mar 11, 2014
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Worried that you could be in a car accident? Insurance company X can protect you and your family. Afraid you will lose your children to drunk driving? MADD can help you educate them to avoid drinking and driving. According ...
Social Sciences
Mar 11, 2014
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News organisations get the most engaged readers by working on their own to build brand loyalty, not through referrals from social media or search engines, a study showed Monday.
Internet
Mar 10, 2014
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(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.
Social Sciences
Mar 6, 2014
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Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...
Social Sciences
Feb 6, 2014
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