By 2018, it is estimated that the global pharmaceutical market will be worth more than $1.3 trillion USD. To corner their share of profits, established drug companies have to fight fierce competition from generic products, ...
Social Sciences
Feb 4, 2014
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Post Holdings Inc. is buying the PowerBar and Musashi brands from Nestle SA, further diversifying its business by expanding into the active nutrition category.
Business
Feb 3, 2014
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In a testament to the pervasiveness of consumerism, studies have shown that consumers form subcultures, communities, and tribes around the brands they truly love. While much research has gone into understanding how these ...
Social Sciences
Nov 20, 2013
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Consumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote any conscious attention to processing the brand information. According to a new study in the Journal ...
Social Sciences
Nov 19, 2013
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Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Social Sciences
Oct 14, 2013
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(Phys.org) —In the age of digital video recorders (DVRs) many advertisers have lamented that consumers aren't as influenced by ads because they can fast forward through or even skip the commercials.
Social Sciences
Oct 9, 2013
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Coca-Cola has lost its crown as the world's best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple.
Business
Sep 30, 2013
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A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.
Business
Sep 25, 2013
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(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
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In today's world of LinkedIn, Facebook, and Twitter, shaping and managing the public perception of who you are and what you can do is critical, especially for those thinking of changing jobs or blazing a new professional ...
Economics & Business
Sep 18, 2013
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