For young kids, YouTube beats Disney, Oreo
A new study has determined something most astute parents are already hip to: YouTube is the most-loved brand with their young kids.
Internet
Aug 30, 2016
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Page 26 - News tagged with brand
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ยท journal of consumer research
Mimicking luxury goods
The luxury goods market for the ultra rich encompasses jewelry, cars, clothes, tableware, ornaments and much more. If luxury hotels, travel and other services are included alongside retail sales, this sector amounted to $1 ...
Social Sciences
Aug 9, 2016
0
4
Napster is back as digital music service Rhapsody rebrands
Napster, the brand that popularized online music sharing in the early days of the Internet, is back.
Internet
Jun 15, 2016
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Outlining a strategy for supermarket coupons
Among the major tools of supermarket promotions are coupons, but understanding which types of coupons accomplish the retailer's objectives can be tricky. A field study described in an article appearing in the June 2016 issue ...
Economics & Business
Jun 1, 2016
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Luxury brands struggle to attract Internet generation
Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
Social Sciences
May 29, 2016
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15
If your favorite brand is sincere, is innovation what you expect?
Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the brand, says Aparna Sundar of ...
Social Sciences
Apr 25, 2016
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5
Eco-friendly store brands are a 'win-win-win situation'
Private label brands (PLBs), like Costco's Kirkland or Walmart's Great Value, represent 17 per cent of total sales in the United States, growing by about 13 per cent annually. That's big business for retailers, and it could ...
Social Sciences
Apr 20, 2016
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Is my brand image green or healthy? No need for costly surveys, just ask Twitter
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. ...
Social Sciences
Apr 18, 2016
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7
Study says logos make a group seem 'real'
Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.
Social Sciences
Apr 15, 2016
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325
Gamers don't notice the ads when they're busy killing
When people playing violent video games focus on killing and maiming, they don't often remember the corporate brands they see along the way.
Social Sciences
Mar 9, 2016
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