In recent years, "experience-based" hospitality companies, such as Airbnb, have experienced a meteoric rise in revenue and new customers. Experience-based hospitality companies allow travelers to book homes and apartments ...
Economics & Business
Apr 5, 2017
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Finnish brand Nokia, a former mobile star, on Sunday launched three new Android smartphones and unveiled a revamped version of its iconic 3310 model more than a decade after it was phased out.
Consumer & Gadgets
Feb 26, 2017
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It has been widely thought that brand search volume—the counts of queries that a search engine receives from users that include specific brand names, like "iPhone"—can predict sales for that brand. Google makes this information ...
Social Sciences
Jan 4, 2017
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For food and beverage advertisers, understanding consumer taste preferences is critical. New research is shedding more light on what drives the preferences of one group, known as supertasters. This research may allow advertisers ...
Economics & Business
Dec 20, 2016
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Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect ...
Economics & Business
Dec 15, 2016
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Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.
Economics & Business
Dec 1, 2016
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Nokia, once the world's top mobile phone maker, will make a comeback on the smartphone market in the first half of 2017, the company and its licensee said Thursday.
Consumer & Gadgets
Dec 1, 2016
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When the Pixar lamp buries the letter "I" by jumping on it, this is an example of what's called "agent animation" - self-directed motion of a brand logo that makes it feel alive. New research by two Boston College marketing ...
Economics & Business
Nov 15, 2016
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Cars bearing the stamp of once-defunct manufacturer Borgward will once again roll off an assembly line in north Germany from 2018, the firm said Wednesday.
Business
Oct 26, 2016
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8
Google-owned YouTube on Tuesday announced it has bought FameBit, a marketplace where video makers can connect with brands interested in sponsoring their creations.
Internet
Oct 12, 2016
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