Consumers are more likely to connect with brands that they believe enhance their autonomy, competence and ability to relate to others, according to a new study from the Virginia Commonwealth University School of Business ...
Economics & Business
Sep 11, 2017
0
15
New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 4, 2017
3
8
UO professor Bettina Cornwell doesn't really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely. She was thinking about how much she missed her family when ...
Social Sciences
Aug 17, 2017
0
32
Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments ...
Economics & Business
Aug 15, 2017
0
1
It might not seem like a big deal if you like Coke while your partner likes Pepsi—but new research suggests preferring different brands can affect our happiness in relationships more than shared interests or personality ...
Social Sciences
Aug 14, 2017
2
3
Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul - the unique brand cachet that attracts its core high price paying customers - even as you seek to expand sales ...
Economics & Business
Jul 12, 2017
0
2
British billionaire Richard Branson's prolific Virgin brand has spanned a broad range of businesses, including record stores, banks, phones, airlines and spaceships.
Space Exploration
Jul 2, 2017
1
5
Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
Consumer & Gadgets
May 5, 2017
3
219
Investment in building a company's brand is not just about generating sales but also has a measurable impact on the business's ability to raise funds, a new study has found.
Economics & Business
Apr 21, 2017
0
2
Few people are just one person at work. You may be both a manager and an employee. Or you may be a salesperson who represents two very different brands.
Social Sciences
Apr 12, 2017
0
3
