BMW, which has been losing ground in the US luxury market to Mercedes, is hoping to turn the tide with a spate of new SUV offerings.
Business
Jan 15, 2018
0
17
Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they ever knew it.
Economics & Business
Jan 9, 2018
0
7
New research is the first to establish the darker side of being devoted to your favourite brand.
Economics & Business
Dec 6, 2017
0
5
In the classic Filene's Basement sales scenario, eager shoppers would lunge for the pile of sweaters that was disappearing fastest, on the theory that those sweaters must present the most attractive deal. Now researchers ...
Economics & Business
Nov 27, 2017
0
3
German automaker Volkswagen on Friday said it planned to invest more than 34 billion euros ($40 billion) over the next five years in new technologies to advance its push to become a global leader in electric cars.
Energy & Green Tech
Nov 17, 2017
0
6
Verizon's online unit Oath—which includes the AOL and recently acquired Yahoo brands—is cutting several hundred jobs as part of a reorganization, a source familiar with the move said Thursday.
Business
Nov 16, 2017
0
2
Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).
Economics & Business
Oct 25, 2017
0
4
Volvo Cars' performance electric car brand, Polestar, unveiled a four-seat coupe in lightweight carbon fiber as its first model Tuesday, adding to competition in a market dominated until now by Tesla.
Energy & Green Tech
Oct 17, 2017
0
3
While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.
Economics & Business
Sep 30, 2017
0
7
It's well known that the vast majority of America's largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube. But the precise link between consumers, social media, and ...
Economics & Business
Sep 19, 2017
0
21
