Related topics: consumers ยท journal of consumer research

Improving the shopping experience on mobiles

Product sales on mobiles continue to grow, but conventional photographs of products often fail to provide key information to shoppers. In response, the Inclusive Design Group at the Department's Cambridge Engineering Design ...

Guru-turned-entrepreneur targets India's online market

Baba Ramdev, the popular yoga guru-turned-entrepreneur behind one of India's biggest brands, said Tuesday he was tying up with Amazon to target the country's $1 billion online market for consumer goods.

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