For Generation Z, iPhone, Apple have the most buzz while Coke and Pepsi are fizzling
For retailers, Generation Z is a force to be reckoned with.
Business
Aug 20, 2018
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Page 21 - News tagged with brand
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consumers
ยท journal of consumer research
When political ideology shapes luxury buying
Political allegiance plays a critical role in the decision to buy luxury goods. New empirical research by David Dubois, associate professor of marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School and ...
Social Sciences
Jul 23, 2018
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6
Jeep exec takes over Fiat, marking end of Marchionne era
Jeep executive Mike Manley will be the new CEO of Fiat Chrysler Automobiles after longtime leader Sergio Marchionne's health suddenly deteriorated following recent surgery.
Business
Jul 22, 2018
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9
Fiat Chrysler board meets in light of CEO's surgery
The boards of Fiat Chrysler, Ferrari and CNH Industrial were called to urgent meetings Saturday in Italy in light of executive Sergio Marchionne's recent surgery and prolonged convalescence.
Business
Jul 21, 2018
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14
Legal battle over rights to Olympic founder's name
A Dutch branding company, a global sports organisation and the name of a French aristocrat who has been dead for 80 years might not seem like the ingredients for a high-stakes legal battle.
Other
Jul 18, 2018
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11
New BlackBerry phone aims to revive faded brand
There's a new BlackBerry smartphone, the latest effort to revive the once-dominant brand.
Consumer & Gadgets
Jun 7, 2018
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2
Using envy as a marketing tool can backfire
For decades, marketers have used envy to sell, attempting to cash in on consumers' desire to want what others have. But does it actually work?
Economics & Business
Jun 5, 2018
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3
Walmart unveils Lord & Taylor site as it tries to go upscale
Walmart, long known for its "everyday low prices" mantra and as a place for basics, wants shoppers to think of it as a source for style and upscale fashion as it tries to reach more affluent customers.
Business
May 16, 2018
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9
Volkswagen to recall 410,000 cars over faulty seat belts
German carmaker Volkswagen said Friday it would recall 410,000 cars from its own brand and Spanish subsidiary Seat over faulty seat belts, warning customers not to use the middle seat in the meantime.
Business
May 11, 2018
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11
Iconic American guitar maker Gibson files for bankruptcy
Gibson, maker of iconic guitars for the likes of John Lennon, Elvis Presley and BB King, filed for bankruptcy protection on Tuesday after facing mounting debt and other financial challenges.
Business
May 1, 2018
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