Picture this scenario. You are going backpacking around South America and stop in Brazil. You will be there for only a few days, but you want to meet someone local.
Social Sciences
Nov 22, 2018
0
5
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.
Economics & Business
Nov 19, 2018
0
5
German sporting goods maker Adidas on Wednesday lifted its profit expectations for 2018 after a "strong" third quarter that saw brisk global demand for its sportswear and sneakers.
Business
Nov 7, 2018
0
8
A European team of researchers, including Universidad Politécnica de Madrid, has developed an open-source toolbox to assess emotions in texts, audios and videos.
Software
Oct 25, 2018
0
11
U.S. auto companies such as General Motors, Tesla and Ford faltered this year in Consumer Reports' reliability rankings as readers reported more mechanical trouble with their vehicles.
Automotive
Oct 24, 2018
0
16
What do you hate shopping for? Toothpaste? Diaper rash cream? Sunscreen? The guys who founded Harry's shaving club spend a lot time thinking about this question.
Business
Sep 26, 2018
0
6
You may have seen it: the Nike ad in which tennis star Serena Williams ignores the judgements of others and chooses her own path. These and similar ads use storylines that have seemingly little to do with the brand itself ...
Social Sciences
Sep 20, 2018
1
2
Aston Martin, the luxury British sports car brand driven by fictional spy James Bond, said Monday that it will launch next month on the London stock market.
Business
Sep 10, 2018
0
4
Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money ...
Economics & Business
Sep 5, 2018
0
2
A new state-owned Russian carmaker launched Wednesday a Soviet-influenced luxury vehicle it hopes will lure the domestic super rich away from brands such as Rolls-Royce.
Automotive
Aug 29, 2018
1
10
