French carmaker PSA boosts outlook after 'historic year'

French auto giant PSA, which produces the Citroen and Peugeot brands, said Tuesday it had boosted its profit outlook after recording a "historic year" in 2018 despite the car industry facing "strong headwinds".

Renault-Nissan-Mitsubishi remains top car group

The Renault-Nissan-Mitsubishi alliance narrowly held onto its place as the top seller of cars last year despite the spectacular arrest of its boss Carlos Ghosn, figures showed Wednesday, beating Volkswagen and Toyota.

Football instant replays can affect fans' brand attitude

The result of football instant replay video reviews can alter a consumer's perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism and Mass Communication.

When a brand is like a secret lover

Have you ever worried that people would judge you for buying a certain brand or frequenting a certain store, and tried to keep this information secret?

page 19 from 40