Money gushes into California firm's water-saving shower

A shower head that reduces water waste by 70% has reaped $1.38 mn in backing in just two days
A shower head that reduces water waste by 70% has reaped $1.38 mn in backing in just two days

A super-efficient shower fixture that reduces water waste by 70 percent is gaining enthusiastic backing from some of Silicon Valley's biggest names, reaping in some $1.38 million in just two days.

The startup, Nebia, based in the drought-ravaged state of California, promises to revolutionize the way people shower by radically reducing the amount of water they use.

Nebia's multi-nozzled shower head produces millions of misty droplets, in contrast to a traditional shower's streams of water.

A Kickstarter campaign launched Tuesday to raise money to produce the revolutionary bathroom fixture aimed to raise $100,000, but exceeded that goal by more than tenfold.

Among those contributing to the development of the Nebia shower head were Apple's CEO Tim Cook and Eric Schmidt, of Google's newly-formed parent company Alphabet.

Advance orders for the re-imagined shower head can be placed for $299, with delivery starting in May 2016.

Nebia's owner and co-founder, Philip Winter, told AFP that efforts to finance the project have met with success beyond his wildest dreams.

"The Kickstarter campaign has been incredible, a tremendous outpouring of support and interest from around the world on finding a better way to shower," Winter said.

"I guess that makes sense, since everyone can relate to it on some level. We are trying to change the way people think about water in their daily lives by creating a better experience and saving 70 percent of ," he said.

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© 2015 AFP

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Aug 14, 2015
Good thing California's drought isn't caused by global warming, otherwise there might be reason to panic for wine drinkers.

Aug 14, 2015
Might increase the rates Naegleria fowleri cases

"In 2011, there were two unusual cases in which Louisiana residents died after becoming infected by using neti pots with contaminated unchlorinated household tap water, the first U.S. cases of PAM linked to N. fowleri in household plumbing served by municipal water.[48] Two years later, the St. Bernard Parish, Louisiana water system was found to contain N. fowleri after a 4-year-old died of the infection."

Aug 14, 2015
They could try showering every other day instead of every day. 50% water savings immediately, and you don't have to pretend to only get wet in your mister. You'll never get the soap out of your hair.

Aug 14, 2015
The real water uses in California is what I'll refer to as "luxury agriculture"; almonds, alfalfa, and marijuana.

Limiting people isn't going to do as much as advertised.

The real solution is to realize that we live in a desert (at least down south), and that we need to build more reservoirs and less crazy trains.

Aug 14, 2015 reason it couldn't have been done decades ago


Aug 14, 2015
Sounds like Buckminster Fuller's fog 'gun'.

He said you could shower a family of 4 with a pint of water using it.

Aug 14, 2015
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Aug 14, 2015
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Aug 14, 2015
There is something similar being used in the Middle East to wash cars with only a glassful of water. But that is for cars, not hygiene.

Aug 17, 2015
This shower head is somewhat like Cheryl Crow's use one sheet of toilet paper remark. The rich in California pride themselves in how many gallons per hour their showers use. The more the better. Don't even bother to mention their HUGE tubs.

Aug 17, 2015
If a warm mist were all that is required for personal hygiene, Florida would not need showers at all - just mornings. May I suggest repurposing this 'shower head' for the greenhouse cultivation of valuable tropical plants such as coffee trees.

Aug 18, 2015
Docile great point about the mineral deposits. Hard water will kill that in just a few months.

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