A new study uses Google Trends data in an attempt to understand who uses the anonymous crypto-currency Bitcoin, and for what purposes.
Aditi Mendiratta's biggest worry as she's swiping left and right is hiding the smartphone notifications that read "Congratulations! You have a new match" from her parents.
A statistical analysis of data from 20 industrial countries covering the period 1970 to 2012 suggests housing market pricing cycles—normal, boom and bust phases—have become longer over the last four decades.
Studying events like the 2008 financial crisis in hindsight leads many to ask, "How could they have gotten it so wrong?"
Shock advertising has become obsolete and marketers need to implement alternative ways of "breaking through the clutter", according to Wits research.
Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...
Microbiologists at Oregon State University have discovered and helped patent and commercialize a new type of dairy or food thickener, which may add probiotic characteristics to the products in which it's used.
Companies have learned to use Facebook, Instagram and other social media to drum up business and now they're finding ways to exploit two new apps, Periscope and Meerkat.
In the three months leading up to the April release of the Apple Watch, the wearables market continued to show strong growth.