Pressure to expand is crucial key to firms' success
Whole Foods Market encourages its employees to connect with the supermarket's "core values" on a personal level and make them "come to life" every day in their work.
Researcher investigates "creepiness factor" in online targeted ads
A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person's intent to purchase the product. But ...
Deezer prepares for battle in competitive music streaming sector
French music-streaming service Deezer is preparing for a "decisive" battle as it faces off against big names like Spotify and American rapper Jay-Z's new venture Tidal, its CEO said.
Samsung, Apple clash with rollout of new products (Update)
Apple gave consumers their first hands-on look at its smartwatch Friday pushing into wearable tech just as rival Samsung rolled out its new flagship smartphones.
Offline TV ads prompt online purchases by multitaskers
Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
Research suggests average-sized models could sell more fashion
New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.
Coal in the crosshairs in Europe but fuelling emerging markets
Companies, banks and investment funds, primarily European, have been coming out in recent weeks with announcements they will halt investments in coal, a new front in efforts to reduce use of the highly polluting fuel that ...
Silicon Valley mulls invasion of 'unicorns'
When social media software firm Sprinklr unveiled its latest funding last month, it vaulted into the club of "unicorns," or tech startups worth at least $1 billion.
Scholars issue plan to reduce poverty
Stanford scholars and other experts on California's low-income population have unveiled a new initiative – the Equal Opportunity Plan – aimed at dramatically reducing poverty in the state.
Netflix stock lifts on China rumors
Netflix shares surged Friday after news reports that the streaming television giant was in talks to begin operations in China.
Vying for seats in the C-suite: Marketing and PR's focus is too narrow, study finds
Corporate communicators and marketing teams are often in direct competition to be in the "C-suite"—the coveted boardroom seats—according to a study by a Baylor University researcher.
Buyers' readiness to take risk is top cause for volatility in US house prices
The cliché version of the American dream usually involves getting married, finding a good job, raising 2.5 kids and buying a home with a white picket fence.
Emotion detection software used to design advertising
The marketing industry has revolutionized the way people create publicity. Through the emotions, it defines which images, colors and objects best generate product identity and achieve great sales.
I'll have what she's having: How peers influence the adoption of new sales channels
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...