Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
0
3
Have you ever seen an HIV awareness advertisement featuring Black or Latino models? These ads are widespread in both print and social media. However, our research shows that these ads may not be as effective as public health ...
Social Sciences
Jul 24, 2019
0
4
France's lower house of parliament approved Thursday a small, pioneering tax on internet giants like Google, Amazon and Facebook—and the French government hopes other countries will follow suit.
Internet
Jul 4, 2019
0
0
As newspapers around the world struggle with revenue, News Corp Australia's Melbourne tabloid the Herald Sun is trialling a bold idea to lure more readers over its paywall.
Economics & Business
Jul 4, 2019
0
0
Instagram said Wednesday it planned to launch advertising on its Explore page, expanding marketing opportunities on the Facebook-owned, visual-focused social network.
Internet
Jun 26, 2019
0
0
Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing, which finds that TV ads lead to a variety of online responses ...
Economics & Business
Jun 26, 2019
0
1
A cloak of mystery often shrouds the inner workings of technological giants, but sometimes clarity is in plain sight. A Virginia Tech research team recently uncovered conclusive details about the roles Facebook, Google, and ...
Internet
Jun 24, 2019
0
0
The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...
Economics & Business
Jun 14, 2019
0
9
With concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, my new research suggests the current sanctions aren't enough to change the practices of online advertisers.
Internet
Jun 13, 2019
0
5
An international team of researchers from Goethe University Frankfurt, University of Adelaide, Hanken School of Economics, and Maastricht University published a new paper in the Journal of Marketing, which finds that advertising ...
Economics & Business
Jun 4, 2019
0
3
