Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...
Economics & Business
Aug 6, 2020
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The list of companies that have filed for bankruptcy during the first half of 2020 reads like a "who's who" of major retailers and recognized brands. Consumers may know J.C. Penney, Hertz, Neiman Marcus, J. Crew and Pier ...
Economics & Business
Jul 30, 2020
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Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the ...
Economics & Business
Jul 8, 2020
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Is the reporting of media outlets biased in favor of firms that advertise with them? A new study looked at the relationship between advertising by car manufacturers in U.S. newspapers and news coverage of car safety recalls ...
Economics & Business
May 22, 2020
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Can direct advertising work for leading brands in an emerging market such as India. The question is answered with respect to the marketing of honey in the International Journal of Comparative Management.
Economics & Business
May 21, 2020
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Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, ...
Economics & Business
Apr 30, 2020
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Researchers from Tilburg University in the Netherlands and the University of Cologne in Germany published a new paper in the Journal of Marketing that explains which factors influence media coverage of CSI events.
Economics & Business
Apr 29, 2020
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New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it.
Economics & Business
Feb 28, 2020
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Major oil corporations tend to spend the most money on advertising and promotional campaigns at moments when they face negative media coverage and/or the threat of increased federal regulation, a new study finds.
Environment
Dec 17, 2019
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The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a powerful force, native ...
Economics & Business
Dec 3, 2019
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