Apple has extended its lead as the world's most valuable corporate name with a strong 19 percent increase in its so-called brand value, a survey showed Tuesday.
Business
May 22, 2012
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Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Social Sciences
May 16, 2012
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Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Social Sciences
May 16, 2012
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Research shows that street furniture, barriers, parks, public spaces and neighbourhood architecture can stir up powerful emotions in local residents. This should be taken into account in programmes designed to reduce tensions ...
Social Sciences
May 14, 2012
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Foreign carmakers in China say Beijing is pressuring them to produce dedicated new brands so their local partners can gain technical know-how, but experts warn the strategy could backfire.
Business
Apr 27, 2012
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The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.
Economics & Business
Apr 25, 2012
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(Phys.org) -- Millennials rarely visit brand pages on Facebook even after they become their “fan.”
Economics & Business
Apr 24, 2012
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Fashion fans have one more reason to swap brick-and-mortar shops for online retailers: a company in tech-savvy Estonia has come up with a way to let you try on new clothes on your own computer.
Hi Tech & Innovation
Apr 15, 2012
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(AP) -- Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach for a Band-Aid not a bandage. When you need to blow your nose, you ask for Kleenex not tissue. ...
Business
Apr 8, 2012
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Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.
Environment
Mar 31, 2012
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