Tech startup BrandBounty on Monday sought to enlist smartphone users around the world in a "crowd-sourced" battle against knock-off goods and pirated digital content.
Software
Sep 10, 2012
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Google announced that it will let users of its online social network have verified accounts with names or brands in a manner similar to that offered at Facebook and Twitter.
Internet
Aug 14, 2012
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Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.
Internet
Jul 19, 2012
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Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and other consumers, according to a new study in the Journal of Consumer ...
Social Sciences
Jul 16, 2012
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US authorities seized 70 websites suspected of selling counterfeit goods using luxury brand names such as Louis Vuitton, Tiffany or Burberry and sports logos like NFL and MLB, officials said Thursday.
Internet
Jul 12, 2012
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Not all brand–consumer relationships are created equal.
Social Sciences
Jul 10, 2012
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There’s been a lot of research into the economics of country “brands” and how they affect perceptions in the same way that the Apple or Coca-Cola labels influence consumers.
Economics & Business
Jul 9, 2012
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(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...
Social Sciences
Jun 21, 2012
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With its new tablet computer, Microsoft is taking a page from Apple's playbook in an effort to control both hardware and software for computers, in a strategy which carries some risk, analysts say.
Business
Jun 19, 2012
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(Phys.org) -- If exascale range is the next destination post in high-performance computing then Intel has a safe ticket to ride. Intel says its new Xeon Phi line of chips is an early stepping stone toward exascale. Intel ...
