Ethiopian clothes makers worst paid in the world: study

Ethiopia's clothes factory workers, producing items for top fashion brands including Guess, H&M and Calvin Klein, are the worst paid in the world, earning only $26 (23 euros) a month, a report said Tuesday.

Walmart buys ad tech startup

Walmart says it's buying San Francisco-based ad tech startup Polymorph Labs as it looks to better compete with online rival juggernaut Amazon in targeting shoppers online.

Opel plans Russia comeback as PSA seeks out new markets

German carmaker Opel on Thursday said it would return to Russia after a more than three-year absence as new French owner PSA branches out in a bid to reduce the group's reliance on the European market.

VW slashes thousands more jobs to fund electric transition

German car giant Volkswagen said Wednesday it would slash thousands of posts to cope with its transition to electric and autonomous driving the day after reporting rising profits, as its CEO had to apologise for an ill-advised ...

Branding in the age of social media

Brands have to vie with each other to grab our increasingly diminishing attention spans across a much wider range of media, from traditional print and broadcast to the rapidly changing social media that are so readily scrollable. ...

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Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA