Spend any time online or browsing social media, and you're likely to come across branded video content. Advertisers and marketers want people to not only see their content but to enjoy it so much that they share it with their ...
The CEO of France-based automaker PSA Group says it will offer 40 electric models across its lineup by 2025, and it plans to sell vehicles in the U.S. within 10 years.
Baba Ramdev, the popular yoga guru-turned-entrepreneur behind one of India's biggest brands, said Tuesday he was tying up with Amazon to target the country's $1 billion online market for consumer goods.
BMW, which has been losing ground in the US luxury market to Mercedes, is hoping to turn the tide with a spate of new SUV offerings.
Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they ever knew it.
New research is the first to establish the darker side of being devoted to your favourite brand.
In the classic Filene's Basement sales scenario, eager shoppers would lunge for the pile of sweaters that was disappearing fastest, on the theory that those sweaters must present the most attractive deal. Now researchers ...
German automaker Volkswagen on Friday said it planned to invest more than 34 billion euros ($40 billion) over the next five years in new technologies to advance its push to become a global leader in electric cars.
Verizon's online unit Oath—which includes the AOL and recently acquired Yahoo brands—is cutting several hundred jobs as part of a reorganization, a source familiar with the move said Thursday.
Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).