Why you should stop buying new clothes

The fashion industry is one of the most polluting industries in the world, producing 20% of global wastewater and 10% of global carbon emissions—and it's estimated that by 2050 this will have increased to 25%. A staggering ...

Going green? Not so easy for mainstream brands

Did you know that Nike makes a line of clothing and shoes created from recycled plastic bottles? Did you know that consumer products giant, Procter & Gamble, made eco-friendly industrial products for commercial use? Or that ...

Is your favorite brand authentic?

In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...

Workers remain exploited in garment and cocoa industries

The UK's Modern Slavery Act 2015 and anti-slavery commitments by major firms are having little impact on working conditions in the supply chain, and could even push exploitation into even more unregulated markets, according ...

page 1 from 23

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA