What do you hate shopping for? Toothpaste? Diaper rash cream? Sunscreen? The guys who founded Harry's shaving club spend a lot time thinking about this question.
You may have seen it: the Nike ad in which tennis star Serena Williams ignores the judgements of others and chooses her own path. These and similar ads use storylines that have seemingly little to do with the brand itself ...
Aston Martin, the luxury British sports car brand driven by fictional spy James Bond, said Monday that it will launch next month on the London stock market.
Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money ...
A new state-owned Russian carmaker launched Wednesday a Soviet-influenced luxury vehicle it hopes will lure the domestic super rich away from brands such as Rolls-Royce.
For retailers, Generation Z is a force to be reckoned with.
Political allegiance plays a critical role in the decision to buy luxury goods. New empirical research by David Dubois, associate professor of marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School and ...
Jeep executive Mike Manley will be the new CEO of Fiat Chrysler Automobiles after longtime leader Sergio Marchionne's health suddenly deteriorated following recent surgery.
The boards of Fiat Chrysler, Ferrari and CNH Industrial were called to urgent meetings Saturday in Italy in light of executive Sergio Marchionne's recent surgery and prolonged convalescence.
A Dutch branding company, a global sports organisation and the name of a French aristocrat who has been dead for 80 years might not seem like the ingredients for a high-stakes legal battle.