Related topics: consumers ยท journal of consumer research

Farmers and food companies hit the dirt to improve soil health

Big food brands, such as Kellogg, Campbell, Mars Wrigley and General Mills, have started investing in their ingredients by helping farmers improve soil health and sustainability. Not only do these programs enable companies ...

Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

Ethiopian clothes makers worst paid in the world: study

Ethiopia's clothes factory workers, producing items for top fashion brands including Guess, H&M and Calvin Klein, are the worst paid in the world, earning only $26 (23 euros) a month, a report said Tuesday.

Walmart buys ad tech startup

Walmart says it's buying San Francisco-based ad tech startup Polymorph Labs as it looks to better compete with online rival juggernaut Amazon in targeting shoppers online.

Opel plans Russia comeback as PSA seeks out new markets

German carmaker Opel on Thursday said it would return to Russia after a more than three-year absence as new French owner PSA branches out in a bid to reduce the group's reliance on the European market.

VW slashes thousands more jobs to fund electric transition

German car giant Volkswagen said Wednesday it would slash thousands of posts to cope with its transition to electric and autonomous driving the day after reporting rising profits, as its CEO had to apologise for an ill-advised ...

Branding in the age of social media

Brands have to vie with each other to grab our increasingly diminishing attention spans across a much wider range of media, from traditional print and broadcast to the rapidly changing social media that are so readily scrollable. ...

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