Nonprofit groups join industry in self-driving campaign

January 7, 2019
Autonomous vehicles like the Mercedes-Benz Smart Vision EQ concept car are being shown at the Consumer Electronics Show, as a campaign is launched to explain the potential benefits of these technologies

Advocacy groups representing the elderly and the blind joined automotive and tech firms Monday to launch an educational campaign to explain the benefits of self-driving cars.

Joining in the announcement at the Consumer Electronics Show in Las Vegas were tech firms including Intel and Nvidia, automakers such as General Motors and Daimler, and organizations including the National Council on Aging and National Federation of the Blind.

They announced the formation of a Partners for Automated Vehicle Education (PAVE), which will hold events across the US to help and policymakers get more information about .

The launch comes amid progress toward fully autonomous navigation but also considerable public skepticism about driverless vehicles.

While not created as a lobbying group, PAVE will attempt to provide better information and correct misinformation on the topic, it said.

"PAVE will seek to bring realistic, factual information to policymakers and the public so consumers and decision-makers understand the technology, its current state and its future potential—including the benefits in safety, mobility and sustainability," a statement from the group said.

"People are understandably confused," said Kyle Vogt, a founder of Cruise Automation, a unit of General Motors.

"There's a lot of misinformation circulating."

Deborah Hersman, president and CEO of the National Safety Council, invoked a "pivotal moment" for automotive safety, saying the public should understand how automation can reduce the estimated 40,000 road deaths annually in the United States.

The mission, she told a news conference, "is to help Americans better understand these misunderstood technologies."

Mark Riccobono, president of the National Federation of the Blind, said advances in autonomous driving could offer enormous benefits to the visually impaired and other people with mobility issues.

"Bringing greater freedom and mobility to those who are not currently part of the driving class will be truly transformative for our nation," Riccobono said.

Other organizations in the coalition include the US Chamber of Commerce, American Automobile Association, American Public Transportation Association and the Consumer Technology Association.

Explore further: GM and DoorDash to deliver food with self-driving cars

Related Stories

Apple gets permit to test self-driving cars

April 14, 2017

Apple has joined the list of companies with permits to test self-driving cars in California, according to an updated roster released on Friday by state officials.

Recommended for you

Privacy becomes a selling point at tech show

January 7, 2019

Apple is not among the exhibitors at the 2019 Consumer Electronics Show, but that didn't prevent the iPhone maker from sending a message to attendees on a large billboard.

China's Huawei unveils chip for global big data market

January 7, 2019

Huawei Technologies Ltd. showed off a new processor chip for data centers and cloud computing Monday, expanding into new and growing markets despite Western warnings the company might be a security risk.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.