Tariffs prompt GoPro to pull manufacturing from China

December 10, 2018
GoPro, which makes cameras like this one displayed at the 2018 Consumer Electronics Show, said it would end production in China for its US-bound devices to avoid tariffs imposed by Washington

GoPro on Monday announced plans to pull production of US-bound cameras out of China to avoid tariffs that could push up its prices in a fiercely competitive market.

Manufacturing of GoPro cameras for countries other than the US will remain in China, according to the Silicon Valley-based electronics firm.

"Today's geopolitical business environment requires agility, and we're proactively addressing tariff concerns by moving most of our US-bound camera production out of China," said GoPro chief financial officer Brian McGee.

"We believe this diversified approach to production can benefit our business regardless of tariff implications."

GoPro expected to make the move at relatively low cost since it owns production equipment it uses in China while a partner there provides facilities.

Production of US-bound GoPro cameras should be moved out of China by the middle of next year, according to McGee. The company offered no details on where it would relocate.

The camera and technology company early this year cut its workforce and shut down its Karma drone unit as it grapple with disappointing financial performance.

GoPro soared to popularity with cameras used for social media and extreme sports photography but has struggled in the face of low-cost competition.

Explore further: GoPro surges on camera-friendly outlook

Related Stories

GoPro surges on camera-friendly outlook

September 7, 2017

GoPro's expects to turn a profit in the third quarter, removing one-time charges, and the news is sending shares of the wearable camera maker up 19 percent in early trading.

GoPro gets real ... virtually real

May 28, 2015

Shares of GoPro jumped to a five-month high Thursday after the company's CEO said the company is getting into the drone and virtual reality business.

GoPro shares go downhill, slide below IPO price

November 12, 2015

US mini-camera maker GoPro, which gained notoriety and a devoted following of extreme sports enthusiasts, on Thursday ended the stock market trading day below its debut price.

GoPro cuts staff, shifts focus

November 30, 2016

Mini-camera maker GoPro announced plans Wednesday to cut 15 percent of its staff as its shifts its focus to its core manufacturing operations.

Recommended for you

A decade on, smartphone-like software finally heads to space

March 20, 2019

Once a traditional satellite is launched into space, its physical hardware and computer software stay mostly immutable for the rest of its existence as it orbits the Earth, even as the technology it serves on the ground continues ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.