GoPro cuts staff, shifts focus

November 30, 2016
GoPro, a onetime star of the sector with cameras used for social media and sports photography, to eliminate around 200 jobs

Mini-camera maker GoPro announced plans Wednesday to cut 15 percent of its staff as its shifts its focus to its core manufacturing operations.

GoPro, a onetime star of the sector with cameras used for and sports photography, said the cuts would eliminate around 200 jobs,

The California group said it would eliminate its "entertainment" division that produced original video content.

"Consumer demand for GoPro is solid and we've sharply narrowed our focus to concentrate on our core business," said founder and chief executive Nicholas Woodman.

"We are headed into 2017 with a powerful global brand, our best ever products, and a clear roadmap for restored growth and profitability in 2017."

GoPro's stock has been under pressure from recent losses and sliding revenues since hitting a peak in 2014.

It was also hit with a recall of its newly introduced Karma drone, designed to carry its cameras.

The company earlier this year cut around seven percent of its workforce.

Explore further: GoPro recalls new Karma drone

Related Stories

GoPro shares go downhill, slide below IPO price

November 12, 2015

US mini-camera maker GoPro, which gained notoriety and a devoted following of extreme sports enthusiasts, on Thursday ended the stock market trading day below its debut price.

GoPro gets real ... virtually real

May 28, 2015

Shares of GoPro jumped to a five-month high Thursday after the company's CEO said the company is getting into the drone and virtual reality business.

Recommended for you

Galactic center visualization delivers star power

March 21, 2019

Want to take a trip to the center of the Milky Way? Check out a new immersive, ultra-high-definition visualization. This 360-movie offers an unparalleled opportunity to look around the center of the galaxy, from the vantage ...

Physicists reveal why matter dominates universe

March 21, 2019

Physicists in the College of Arts and Sciences at Syracuse University have confirmed that matter and antimatter decay differently for elementary particles containing charmed quarks.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.