The confluence influence

Someone once infamously remarked that the public has "had enough of experts." This is so obviously not the case in so many walks of life, of course, including marketing and commerce. Social media, for instance, has given ...

High-tech start-ups benefit from Twitter hype

The short message service Twitter has played a prominent role in US politics in recent weeks and months and attracted a lot of attention. Even in business, Twitter users' tweets are being closely followed and used as a basis ...

Members face 'Catch-22' challenges joining online communities

People who seek support online from social media groups may end up not getting the help they need due to privacy concerns, according to a new study by Ben-Gurion University of the Negev (BGU) and Gutenberg University in Sweden.

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Social media

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

This text uses material from Wikipedia, licensed under CC BY-SA