Is your Facebook account being targeted by food companies?

December 12, 2017, University of Auckland

Want to know if you are being targeted on Facebook by food and beverage companies?

Teenagers will be able to see what and drink companies are targeting them via Facebook thanks to a new browser created by the University of Auckland.

The AdHealth browser extension has been created by academics at the University's School of Population Health as part of a project called "Exposure of adolescents to food advertising through Facebook in New Zealand".

Dr Stefanie Vandevijvere, a senior research fellow in Epidemiology and Biostatistics at the University, is co-ordinating this study.

"Food and non-alcoholic beverage advertising is recognised as an important factor influencing food choices related to obesity and diet-related chronic diseases," Dr Vandevijvere says.

"The monitoring of adolescents' exposure to food and beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses."

The study is seeking teenagers aged between 16 and 18 years-old. They will need to install the AdHealth browser extension using Google Chrome as a to participate in this study.

Dr Vandevijvere says participation in the study is free and entirely voluntary, and participants or their parents or caregiver have the right to withdraw from participation at any time.

The browser extension will run in the background of the web and record the advertisements seen by participants in their Facebook newsfeed. It also records the demographic of participants. It uses this information to give the participant an "Ad health" rating, which is based on the exposure duration to unhealthy food .

The app will collect advertisements seen by the participant, their date of birth and gender, and any engagement they make with advertisements they see (whether they clicked, liked, commented on, or shared the advertisement).

But no personally identifiable information from participants' Facebook accounts will be collected in this study. Only data from advertisements will be collected from participants' Facebook Newsfeed.

Explore further: Majority of TV food ads are unhealthy and target children, study finds

More information:

Related Stories

TV ads still push unhealthy foods at kids

November 6, 2017

(HealthDay)—The number of food ads targeting American children has declined, but most of the ads they do see are for unhealthy foods, a new study finds.

WhatsApp adds messaging from Web

January 21, 2015

The popular mobile messaging application WhatsApp, acquired by Facebook last year for nearly $22 billion, unveiled a new service Wednesday for sending messages from a Web browser.

Facebook let advertisers place ads to reach 'Jew haters'

September 15, 2017

Facebook allowed advertisements targeted at people who have expressed interest in anti-Semitic topics such as "jew hater," "how to burn jews" or "History of 'why jews ruin the world,'" Pro Publica reported Thursday.

Recommended for you

Light-based production of drug-discovery molecules

February 18, 2019

Photoelectrochemical (PEC) cells are widely studied for the conversion of solar energy into chemical fuels. They use photocathodes and photoanodes to "split" water into hydrogen and oxygen respectively. PEC cells can work ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.