Apple sets likely iPhone event for Sept. 12 (Update)

August 31, 2017
A first-ever Apple media event at the Steve Jobs Theater on September 12 is expected to star iPhone models marking the tenth anniversary of the culture-changing smartphones

Apple sent out invitations Thursday to a first-ever media event in the Steve Jobs Theater at its new "spaceship" campus in Silicon Valley.

The keenly anticipated event set for September 12 is expected to star iPhone models marking the tenth anniversary of the culture-changing smartphones.

In trademark style, Apple revealed little in the invitation that provided the date, time, location and a message that read "Let's meet at our place."

Apple is under particular pressure to dazzle as the culture-changing California iPhone maker looks for ways to maintain its image as an innovation leader in a global market showing signs of slowing.

"Clearly, Apple wants to do something different for the 10th anniversary" of the iPhone, NPD Group analyst Stephen Baker told AFP.

Some reports say a new iPhone will include a high-quality, edge-to-edge screen with a notch in the top for an extra camera supporting 3D facial recognition.

Some speculate that the new handset will have a glass backing that offers wireless charging.

"We are expecting a major design refresh on Apple," GlobalData analyst Avi Greengart told AFP.

"That has been a sore point, especially in China. People are looking to show off a status symbol, so it needs to look different than Huawei or Xiaomi, and I think it will."

Apple has declined to comment on speculation, which has included talk of as many as three new iPhone handsets, including a premium model priced around $1,000.

Explore further: Apple expected to show new iPhone at event next week

Related Stories

Big new iPhone brings Apple more profit

September 23, 2014

Apple's largest iPhone is selling for $100 more than its other new model, but a new report says it costs Apple only $15.50 more to make the more expensive version.

Apple to unveil 'iWatch' on September 9

August 28, 2014

Apple will unveil an "iWatch" in September with the maker of the iPhone finally embarking on its much-rumored foray into wearable computing, technology news website Re/code said Wednesday.

Recommended for you

What can snakes teach us about engineering friction?

May 21, 2018

If you want to know how to make a sneaker with better traction, just ask a snake. That's the theory driving the research of Hisham Abdel-Aal, Ph.D., an associate teaching professor from Drexel University's College of Engineering ...

Flexible, highly efficient multimodal energy harvesting

May 21, 2018

A 10-fold increase in the ability to harvest mechanical and thermal energy over standard piezoelectric composites may be possible using a piezoelectric ceramic foam supported by a flexible polymer support, according to Penn ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.