NBC News launches new broadcast on Snapchat

Snapchat, whose logo is seen here, is hosting a first of its kind broadcast produced by NBC News
Snapchat, whose logo is seen here, is hosting a first of its kind broadcast produced by NBC News

NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

The program "Stay Tuned," produced by a 30-person team, resembles a regular news broadcast in that it is presented by a journalist seen on-screen. But it lasts just three minutes and consists of a rapid-fire series of , none lasting even 10 seconds.

Like other that broadcast content on , mainly Facebook, NBC News uses subtitles on "Stay Tuned" so people can watch videos without sound.

NBC News will run the program live twice daily during the week and once a day on weekends. Recorded versions can be seen on Snapchat's Discover platform.

NBC will sell ad space for the program and share the revenue with Snapchat, CNBC reported. NBC News did not respond to an AFP request for confirmation of this.

NBCUniversal, the of NBC and a unit of cable operator Comcast, invested $500 million in Snap, the parent company of Snapchat, when it went public in March.


Explore further

Snapchat parent Snap slides below IPO price

© 2017 AFP

Citation: NBC News launches new broadcast on Snapchat (2017, July 20) retrieved 24 August 2019 from https://phys.org/news/2017-07-nbc-news-snapchat.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
1 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more