Americans may be wasting more food than they think

Credit: Maliz Ong

Most Americans are aware that food waste is a problem, are concerned about it, and say they work to reduce their own waste, but nearly three-quarters believe that they waste less food than the national average, new research suggests.

The findings, from the Johns Hopkins Center for a Livable Future (CLF) at the Johns Hopkins Bloomberg School of Public Health, are significant given that 31 to 40 percent of the American food supply goes to , primarily in homes, stores and restaurants. The top foods wasted, by weight, are fruits and vegetables, due in part to their perishability and bulk. Food waste costs Americans $161.6 billion annually.

A report on the research is published June 10 in the journal PLOS ONE.

"Americans perceive themselves as wasting very little food, but in reality, we are wasting substantial quantities," says study leader Roni Neff, Ph.D., director of the Food System Sustainability & Public Health Program at CLF and an assistant professor in the Bloomberg School's Department of Environmental Health Sciences. "It happens throughout the food chain, including both a lot of waste by consumers, and a lot on our behalf, when businesses think we won't buy imperfect food. The root causes are complex."

This first nationally representative consumer survey focused on wasted food sheds some light on factors affecting consumers' waste. The survey, administered to 1,010 American consumers in April 2014, covered awareness, knowledge, attitudes and behaviors related to wasted food.

Despite the large environmental impacts related to wasted food, most survey respondents listed environmental concerns last when ranking reasons to reduce food waste, with just 10 percent calling them 'very important." Instead, respondents said that saving money and setting a positive example for children were the top motivators for wanting to throw out less food.

When listing reasons why they toss food out before eating it, consumers gave the top reasons as food safety concerns and a desire to eat only the freshest food. While consumers should never be encouraged to eat potentially unsafe food, they can prevent waste by planning meals and portion sizes ahead, only buying and cooking what they need, working to use what they have on hand before it spoils, and freezing what they can't use. Of note, 41 percent of those who composted were not concerned about how much food they wasted.

"The survey results are especially relevant for three groups," Neff says. "For educators working to reduce , a key finding is that highlighting financial savings may resonate more with consumers than other types of messaging. But there is still a need to explain the environmental effects of wasting food. For policymakers, our findings suggest a priority on making date labels clear and consistent, and encoding sell-by labels so they do not mislead consumers. And for businesses, the survey highlights changes consumers want, like offering re-sealable bags and smaller product sizes, and discounting damaged or near-expiration foods."

In 2010, wasted food cost American $161.6 billion, and also placed a huge drain on the environment when approximately 30 percent of the fertilizer, 35 percent of the fresh water and 31 percent of the cropland in the U.S. was used to grow food that was eventually wasted.

"Consumer waste of food in the U.S. represents a powerful quintuple threat; reducing it may improve security, nutrition, budgets, environment and ," Neff says.

Explore further

Household food waste and what to do about it

More information: Wasted food: U.S. consumers' reported awareness, attitudes, and behaviors, PLOS ONE, 2015.
Journal information: PLoS ONE

Citation: Americans may be wasting more food than they think (2015, June 10) retrieved 17 September 2019 from
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more