US online sales to see healthy holiday gain: survey

US consumers are likely to spend $89 billion shopping online during the holiday season, a healthy rise despite fewer selling days, Forrester Research analysts said Monday.

The rise for 2014 is expected to be 13 percent, despite a late Thanksgiving, which shortens the traditional gift-giving season, Forrester analysts said.

"Shoppers turn to the web during the time-pressed period between November and December to avoid crowds, lines, and, in many cases, higher prices," said Forrester's Sucharita Mulpuru,

"This , e-commerce will experience a boom... as seasoned online consumers are growing more comfortable and reliant on the practice."

Mulpuru said the sales rise and short span between Thanksgiving and Christmas will strain the delivery networks that get packages out to consumers.

"With the expected 13 percent increase in e-commerce sales in 2014 for the months of November and December as compared to the same period in 2013, retailers and must recognize the risk of shipping delays," she said in a blog post.

The National Retail Federation said last month it expects overall holiday sales this year to rise to $616.9 billion, a 4.1 percent increase from last year's level.

© 2014 AFP

Citation: US online sales to see healthy holiday gain: survey (2014, November 3) retrieved 17 July 2024 from https://phys.org/news/2014-11-online-sales-healthy-holiday-gain.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Amazon hires 80K seasonal holiday workers

0 shares

Feedback to editors