Internet ad revenue hits record $31B in US in 2011

Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday.

That's up 22 percent from $26 billion in 2010, the previous record.

The , an industry group, conducted the quarterly study with PricewaterhouseCoopers.

About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based ads that are sold by and others and that are targeted to search terms and other keywords.

The fastest-growing category was mobile, with revenue of $1.6 billion in 2011, more than double the $600 million a year earlier. It's still a small part of overall , however.

David Silverman, a partner with PricewaterhouseCoopers, said the growth in mobile should continue given its ability "to deliver timely, targeted, relevant and local advertisements in a manner that was not previously possible."

According to the study, retail advertisers were the largest spenders, accounting for 22 percent, or $7.1 billion, of the total last year.

revenue in the final three months of 2011 totaled $9 billion, a 20 percent increase from the same period in 2010. That's also a record, beating the $7.8 billion in the third quarter of 2011.


Explore further

US Internet ad revenue hit record in 2010

©2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Citation: Internet ad revenue hits record $31B in US in 2011 (2012, April 18) retrieved 17 October 2019 from https://phys.org/news/2012-04-internet-ad-revenue-31b.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more