US online advertising soars in first quarter: report

Library patrons surf the Internet in Chicago
Library patrons surf the Internet in Chicago, Illinois. Industry group Interactive Advertising Bureau (IAB) reported on Thursday that US online ad revenue hit a record high $7.3 billion in the first three months of the year.

Industry group Interactive Advertising Bureau (IAB) reported on Thursday that US online ad revenue hit a record high $7.3 billion in the first three months of the year.

The amount of money spent on Internet advertising in the United States in the first quarter was 23 percent higher than the same period in 2010, a record-setting year when it came to online ad revenue.

"The consistent and considerable year-over-year growth we're seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason," said IAB chief executive Randall Rothenberg.

"As Americans spend more time online for information and entertainment purposes, and marketing has emerged as one of the most effective tools businesses have to attract and retain customers."

The online ad market has not only rebounded from the but is "growing with dynamic energy," according to David Silverman, a partner at PricewaterhouseCoopers which collaborated on the ad revenue report.


Explore further

Half-year record for US online ad revenue: IAB

(c) 2011 AFP

Citation: US online advertising soars in first quarter: report (2011, May 26) retrieved 25 February 2020 from https://phys.org/news/2011-05-online-advertising-soars-quarter.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments