Related topics: google · advertising · advertising revenue

Finding an online advertising compromise

How can the internet balance targeted advertising with privacy concerns? A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data ...

Baidu profit falls 34% in Q2 after ads scandal

Chinese Internet giant Baidu's second-quarter profits plunged 34 percent, it reported, as a scandal over its policies for displaying paid ads cut into customer growth.

Amazon readying an attack on Google's ad business

US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter.

Malware sneaks into online ads: researchers

Hackers are increasingly slipping malicious software into online advertising, creating risks for the Internet economic model, security researchers said Tuesday.

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Internet marketing

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

This text uses material from Wikipedia, licensed under CC BY-SA