YouTube buys Green Parrot Pictures

March 15, 2011
Google-owned YouTube said Tuesday that it has bought an Irish digital video company whose technology can help improve the quality of amateur footage submitted to the video-sharing site.

Google-owned YouTube said Tuesday that it has bought an Irish digital video company whose technology can help improve the quality of amateur footage submitted to the video-sharing site.

Financial details of the acquisition of Green Parrot Pictures, which was founded by Anil Kokaram, an associate professor at the engineering school of Trinity College in Dublin, were not disclosed.

said in a blog post that much of the 35 hours of video uploaded to the site every minute is "beautifully shot by professionals or aspiring filmmakers."

"But some of YouTube's most popular or moving videos are shot using low-quality mobile phones and video cameras," said Jeremy Doig, director of .

"Take, for example, videos of recent protests in Libya," Doig said. "Although emotionally captivating, they can be jerky, blurry or unsteady.

"What if there was a technology that could improve the quality of such videos -- sharpening the image, reducing visual noise and rendering a higher-quality, steadier video -- all while your is simply being uploaded to the site?"

Technology developed by Green Parrot Pictures "can do exactly this," Doig said, and has been used by major studios on films such as "Lord of the Rings," "X-Men" and "Spider-Man."

"Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed," Doig said.

Explore further: YouTube adds online video editing tool

Related Stories

YouTube adds online video editing tool

June 17, 2010

YouTube users can now edit their own videos online. The Google-owned video-sharing site added an online editing tool this week that allows YouTube users to combine multiple videos, shorten a video or add soundtracks from ...

YouTube growth sparks hiring binge

March 10, 2011

Google-owned YouTube said Thursday it plans to increase its staff by nearly a third in what will be the online video-sharing star's biggest hiring year.

Recommended for you

Making AI systems that see the world as humans do

January 19, 2017

A Northwestern University team developed a new computational model that performs at human levels on a standard intelligence test. This work is an important step toward making artificial intelligence systems that see and understand ...

Firms push hydrogen as top green energy source

January 18, 2017

Over a dozen leading European and Asian firms have teamed up to promote the use of hydrogen as a clean fuel and cut the production of harmful gasses that lead to global warming.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.