YouTube said Wednesday that 24 hours worth of video are being uploaded to the video-sharing site every minute.
"What’s next? 30 hours? 36 hours?" YouTube director of product management Hunter Walk said in a blog post.
"A day's worth of content uploaded to YouTube every minute is a big achievement for our community and speaks to the role video plays in connecting and changing the world one upload at a time," Walker said.
Google-owned YouTube announced in May that 20 hours of video were being uploaded to the site every minute, up from 15 hours in January.
In mid-2007, six hours of video were being uploaded to YouTube every minute, according to the site.
Google bought YouTube in 2006 for 1.65 billion dollars but the Mountain View, California-based Internet search and advertising giant has not yet managed to turn a profit with the site despite its massive global popularity.
YouTube has been gradually adding professional content such as full-length television shows and movies to its vast trove of amateur video offerings in a bid to attract advertisers.
Explore further: YouTube 'gets 20 hours of video' added per minute