Toyota to launch six new hybrids by end of 2012

September 14, 2010
A Toyota Prius plug-in hybrid signage is seen in San Francisco, California. The world's top automaker Toyota Motor plans to launch six new hybrid models by the end of 2012, a spokesman for the company said Tuesday, as competition to build greener cars heats up.

The world's top automaker Toyota Motor plans to launch six new hybrid models by the end of 2012, a spokesman for the company said Tuesday, as competition to build greener cars heats up.

The six planned models will expand Toyota's hybrid-engine range of vehicles that run on gasoline and electricity at a time when rivals such as Nissan are developing all-electric vehicles.

The Wall Street Journal, citing a Toyota official in Detroit, said that the six new hybrids would include two luxury brand Lexus vehicles and four Toyota models.

Some will be hybrid models only -- like the Prius -- while others will also have a gasoline-engine variant, the report said. All of the hybrids will be new, and not next-generation versions of existing models.

Toyota's Prius hybrid has been a success for the carmaker, particularly in Japan where the compact vehicle has topped the country's best-seller list since May 2009.

The automaker has been plagued by safety recalls in the past year for unintended acceleration, engine, steering and brake problems, with around 10 million vehicles in total affected.

It is now looking to compete with rivals in the increasingly competitive environmentally friendly market.

Nissan's all-electric Leaf vehicle, which has a top speed of more than 140 kilometres (90 miles) per hour and is powered by a , will go on sale later this year.

The Leaf -- which stands for Leading, Environmentally Friendly, Affordable, Family car -- is billed by Nissan as the world's first mass-produced electric vehicle with zero emissions.

Nissan hopes will boost growth and compete with Mitsubishi Motors' i-MiEV and Fuji Heavy, which makes the Subaru Plug-in Stella.

Toyota will also unveil a fully electric version of its RAV4 sport-utility vehicle, developed with its US partner Tesla, at the Los Angeles auto show in late November, the Tokyo-based spokesman said Tuesday.

Tesla and Toyota announced a partnership in May to develop electric vehicles using technology from the California-based start-up.

Explore further: Toyota's Japan hybrid sales top one million

Related Stories

Toyota's Japan hybrid sales top one million

August 6, 2010

Toyota Motor said Friday that its hybrid vehicle sales in Japan had topped the one million mark and worldwide it had sold 2.68 million of the vehicles by the end of July.

Prius gets sound option to protect pedestrians

August 24, 2010

(AP) -- Toyota's Prius hybrid is becoming a little less quiet with a new electronic humming device that is the automaker's answer to complaints that pedestrians can't hear the top-selling car approaching.

Toyota unveils 'green' sports car

October 6, 2009

Toyota unveiled Tuesday a new lightweight, sporty concept car inspired by an iconic coupe from the 1980s, saying its vision of the future was both mean and green.

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...


Adjust slider to filter visible comments by rank

Display comments: newest first

not rated yet Sep 14, 2010
Hopefully they are improving their manufacturing processes. The current processes in gathering resources ends up producing a car that over its life cycle is more environmentally damaging than a BMW M3 or Landrover Discover.
Check this out and search yourself, if you have doubt.

not rated yet Sep 15, 2010
NO MORE HYBRIDS!!! I completely understand that they are a great way to get the public off of fossil fuels by allowing consumers to become accustomed to electric drives and even plug in charging. However, we need to go full "steam" ahead and just create some good all electric plugins. Go the way of Tesla motors and try to get a range of 300+ and a price of < 30k and you'll have started the electric revolution.
not rated yet Sep 15, 2010
Hybrids only make sense for people who do not want to change their driving habits.
I have converted an old good car into a modern fully electric vehicle for a total of $ NZ 25 000. It has 4 seats and travels 100 km on a full charge, enough for most commuters. Why is a car manufacturer like Nissan or Mitshubishi charging 2-3 times that price for en electric car? I had to buy all my (modern!) electric components and Li iron phosphate batteries at retail prices! If I could buy parts in the hundred thousends the price of my car would have dropped well below $ NZ 20 000!
1 / 5 (1) Sep 15, 2010
People forget that if you have a car that goes such a short distance, you're still going to need another hybrid/petrol car for holidays, day trips, visiting friends/relatives etc.
I bet most people don't have all the above within range of an electric car.
1 / 5 (3) Sep 15, 2010
Good point ueli... I totally agree.

And the technology and range is going to get better and better !
not rated yet Sep 15, 2010
Any range above 100 miles is best solved by a small 10kw gas generator, giving unlimited range to a Prius size EV at 100mpg.

Far better would be composite bodied EV's who's lightweight, aero means they can go 100 miles on just 10kwhr battery, 40% the size, cost of the Leaf and still do the same room. pPlus it would only need a 5kw generator for unlimited range at 150mpg.
not rated yet Sep 17, 2010
I need a plug-in electric that has a back up generators able to use any type of liquid fuel: gasoline, (bio)diesel, or ethanol. This is because I never know when I'll be near a fueling station that has some or all of these fuels. If I had my choice I'd say get-me-have the biodiesel generator and algae biodiesel. Oh, and get-me-have renewable home electricity too.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.