Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Facebook on Friday waded further into e-commerce with the acquisition of shopping search engine TheFind.com.
Companies have learned to use Facebook, Instagram and other social media to drum up business and now they're finding ways to exploit two new apps, Periscope and Meerkat.
Whole Foods Market encourages its employees to connect with the supermarket's "core values" on a personal level and make them "come to life" every day in their work.
French music-streaming service Deezer is preparing for a "decisive" battle as it faces off against big names like Spotify and American rapper Jay-Z's new venture Tidal, its CEO said.
A new study uses Google Trends data in an attempt to understand who uses the anonymous crypto-currency Bitcoin, and for what purposes.
Stories about corrupt CEOs raiding the corporate piggy bank would appear to be the best argument for shareholder protection laws known as "anti-self-dealing laws." But there's another bonus. A new study finds in countries ...
A new statistical model that businesses can use to approximate an upper limit on the appropriate amount of marketing dollars they should invest in retaining their most important customers was presented today at a session ...
Machine-made products today are often of very good quality, and many are relatively cheaper than their handmade counterparts. But they are missing the key ingredient of "love," according to a new study in Journal of Marketing.
More Americans than ever before are supporting their local food markets, and it's not just because they believe the food is fresher and tastes better.