The emergence of a "new middle class" is an important economic phenomenon in many emerging markets, with prominent examples being Brazil, China, India, Indonesia and Turkey. In this process, a substantial mass of low-income ...
Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
US tech giant Intel is in talks with rival Altera on a tie-up to broaden the chipmaker's product line amid growth in Internet-connected devices, the Wall Street Journal reported Friday.
Corporate communicators and marketing teams are often in direct competition to be in the "C-suite"—the coveted boardroom seats—according to a study by a Baylor University researcher.
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Farmers' markets wanting to increase purchases by customers should consider accepting more than just cash or checks as payment, according to Washington State University researchers.
Google is already one of the largest companies in the world, and on Friday it made one of the largest stock market moves ever.
Companies have learned to use Facebook, Instagram and other social media to drum up business and now they're finding ways to exploit two new apps, Periscope and Meerkat.
More Americans than ever before are supporting their local food markets, and it's not just because they believe the food is fresher and tastes better.
Facebook on Friday waded further into e-commerce with the acquisition of shopping search engine TheFind.com.