New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.
When social media software firm Sprinklr unveiled its latest funding last month, it vaulted into the club of "unicorns," or tech startups worth at least $1 billion.
Stanford scholars and other experts on California's low-income population have unveiled a new initiative – the Equal Opportunity Plan – aimed at dramatically reducing poverty in the state.
Netflix shares surged Friday after news reports that the streaming television giant was in talks to begin operations in China.
Corporate communicators and marketing teams are often in direct competition to be in the "C-suite"—the coveted boardroom seats—according to a study by a Baylor University researcher.
A large haul of ivory, worth more than $400,000 on the black market, was seized at Zurich airport last month on its way from Tanzania to China, Swiss authorities said Tuesday.
Inside Gramercy maximum security prison, the market for nearly any kind of good or service is extremely limited, to say the least. But according to a new study in the Journal of Public Policy & Marketing, the severely restricted ...
The cliché version of the American dream usually involves getting married, finding a good job, raising 2.5 kids and buying a home with a white picket fence.
The marketing industry has revolutionized the way people create publicity. Through the emotions, it defines which images, colors and objects best generate product identity and achieve great sales.
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...