Luxury brands represent an important part of the global economy, albeit one that is generally accessible only to a small proportion of the world population. Research into the world of digital retailing in this realm has always ...
Economics & Business
Apr 14, 2022
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2
A supermarket starts stocking hot-cross buns straight after Christmas. A cling-wrap brand shifts its serrated cutter bar from the base of the box to inside the lid. The maker of M&M's chocolates changes its marketing. Each ...
Social Sciences
Apr 12, 2022
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9
Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...
Economics & Business
Apr 8, 2022
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28
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations ...
Economics & Business
Apr 7, 2022
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3
Negative online reviews and low-star ratings are generally known to be bad for brands, so much that there are entire businesses devoted to reversing the damage. But a new study from the UBC Sauder School of Business found ...
Economics & Business
Apr 7, 2022
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3
Researchers from University of Oklahoma and University of Illinois at Chicago published a new paper in the Journal of Marketing that introduces a digital approach to analyzing audiences' interests across a broad brand ...
Economics & Business
Mar 24, 2022
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10
As we begin to tentatively shape the post-pandemic business world, there is a growing chorus of voices pushing for a new normal. Powered by the Great Resignation, increasing numbers of workers are demanding a more human-centric ...
Social Sciences
Mar 17, 2022
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26
Social media influencers are some of the most powerful celebrities of the internet era, and verification—the blue check mark that indicates the account has been vetted and the user's identity has been confirmed—is one ...
Social Sciences
Mar 11, 2022
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12
Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to companies.
Economics & Business
Feb 17, 2022
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2
Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...
Economics & Business
Dec 1, 2021
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