Researchers from Georgia Institute of Technology, George Mason University, and University of North Carolina—Chapel Hill published a new paper in the Journal of Marketing that examines how six brand attributes affect how ...
Economics & Business
Sep 14, 2022
0
16
Researchers from The Wharton School of the University of Pennsylvania and the Owen Graduate School of Management at Vanderbilt University have published a new paper in the Journal of Consumer Psychology that offers fresh ...
Social Sciences
Sep 10, 2022
0
6
Your dog may like to lick your hand or face, but if you're using a chemotherapy cream that treats certain skin conditions, you should not allow it, the U.S. Food and Drug Administration advises.
Veterinary medicine
Sep 9, 2022
0
35
Social media has become a significant branding and communication tool for companies selling products and services. With the increase in the value of social media, the value of influencers is increasing as well. In fact, influencer ...
Social Sciences
Aug 25, 2022
0
21
Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
0
9
While arts and cultural organizations across the U.S. have increasingly prioritized diversifying their customer base, many struggle to know if their efforts are moving the needle.
Economics & Business
Jul 26, 2022
0
8
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
0
2
Even gift cards aren't immune from America's sharp political divisions.
Social Sciences
Jun 27, 2022
0
10
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
0
13
From Nike to Ben & Jerry's to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it's arguably become a component of any brand's strategy.
Social Sciences
May 4, 2022
0
4
