Why product brands should build their own platforms

Researchers from University of Cologne and Vrije Universiteit Amsterdam published a new paper in the Journal of Marketing that examines the processes and building blocks underlying brand flagship platforms.

What price influence?

Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...

The impact of corporate social responsibility on brand sales

Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of corporate social responsibility (CSR) on consumers' ...

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