In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from a University of Illinois Urbana-Champaign expert who ...
Economics & Business
Jan 7, 2021
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4
Aggressive political messaging can work against candidates by radicalizing supporters and alienating moderates, according to a Dartmouth study.
Political science
Dec 15, 2020
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New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from ...
Economics & Business
Dec 10, 2020
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4
More and more of us choose to watch television while using our smartphones and tablets. This second-screen viewing behavior often means that viewers are less engaged with the television programming and advertising than they ...
Social Sciences
Nov 6, 2020
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Most people have seen or heard from a friend, neighbor or family member about a product or service they've used and how their experience was. It's called observational learning or word-of-mouth. These communications don't ...
Economics & Business
Oct 19, 2020
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6
New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's 'ground game,' ...
Political science
Oct 7, 2020
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5
Many marketing studies have examined the impact of direct-to-consumer advertising of pharmaceuticals on sales and market shares. But in a new study, a researcher from The University of Texas at Dallas wanted to know whether ...
Economics & Business
Oct 1, 2020
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1
Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica's alleged influence ...
Ecology
Sep 28, 2020
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4
More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...
Political science
Sep 14, 2020
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1
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
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