Ad agencies urge DOJ to okay Yahoo, Micorosft deal

Oct 19, 2009

(AP) -- Major advertising and marketing agencies are urging antitrust reviewers to approve a proposed online search partnership between Yahoo and Microsoft.

The American Association of Advertising Agencies says the deal would enhance competition and benefit advertisers, Web sites and consumers. Joining the trade group in a letter to the Justice Department are four major ad agencies, Publicis Group, WPP, Interpublic Group and Omnicom Group

Under the 10-year agreement announced in July, Corp.'s Bing search engine would process all search requests and steer search-related ads on Inc.'s Web site. The companies want to team up to compete with Inc., which dominates the online search marketplace.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Ticketfly buying WillCall for on-premise data

add to favorites email to friend print save as pdf

Related Stories

Will antitrust probe keep Microsoft, Yahoo apart?

Aug 23, 2009

(AP) -- Yahoo Inc. and Microsoft Corp. hope that by joining forces, they can tilt the balance of power in Internet search away from Google Inc. First, however, Yahoo and Microsoft have to convince regulators ...

Microsoft-Yahoo deal to face tough antitrust probe

Jul 29, 2009

(AP) -- The Internet search partnership between Microsoft and Yahoo faces a tough antitrust review in the U.S. and overseas, with approval likely hinging on whether the marriage would foster more competition ...

Microsoft to hire at least 400 Yahoo workers

Aug 05, 2009

(AP) -- Microsoft Corp. will hire at least 400 workers from Yahoo Inc. if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs ...

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Recommended for you

Ticketfly buying WillCall for on-premise data

10 minutes ago

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

16 hours ago

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

Restaurants experimenting with pay-in-advance tickets

19 hours ago

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

Chip maker Infineon to buy California firm for $3B (Update)

21 hours ago

German chip maker Infineon Technologies AG says it has agreed to pay $3 billion in cash for California-based semiconductor firm International Rectifier, which produces power-management components used in everything from cars ...

User comments : 0