Ad agencies urge DOJ to okay Yahoo, Micorosft deal

Oct 19, 2009

(AP) -- Major advertising and marketing agencies are urging antitrust reviewers to approve a proposed online search partnership between Yahoo and Microsoft.

The American Association of Advertising Agencies says the deal would enhance competition and benefit advertisers, Web sites and consumers. Joining the trade group in a letter to the Justice Department are four major ad agencies, Publicis Group, WPP, Interpublic Group and Omnicom Group

Under the 10-year agreement announced in July, Corp.'s Bing search engine would process all search requests and steer search-related ads on Inc.'s Web site. The companies want to team up to compete with Inc., which dominates the online search marketplace.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Nintendo's nine-month profit jumps on cheap yen

add to favorites email to friend print save as pdf

Related Stories

Will antitrust probe keep Microsoft, Yahoo apart?

Aug 23, 2009

(AP) -- Yahoo Inc. and Microsoft Corp. hope that by joining forces, they can tilt the balance of power in Internet search away from Google Inc. First, however, Yahoo and Microsoft have to convince regulators ...

Microsoft-Yahoo deal to face tough antitrust probe

Jul 29, 2009

(AP) -- The Internet search partnership between Microsoft and Yahoo faces a tough antitrust review in the U.S. and overseas, with approval likely hinging on whether the marriage would foster more competition ...

Microsoft to hire at least 400 Yahoo workers

Aug 05, 2009

(AP) -- Microsoft Corp. will hire at least 400 workers from Yahoo Inc. if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs ...

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Recommended for you

Nintendo's nine-month profit jumps on cheap yen

12 minutes ago

Nintendo reported a nearly six-fold increase in profit for the first three quarters of the fiscal year Wednesday and raised its earnings forecast as a cheap yen masked weak sales.

SK Hynix Q4 profit doubles to record level

14 minutes ago

South Korean chipmaker SK Hynix said Wednesday its profits more than doubled in the fourth quarter to a record high, thanks to the soaring popularity of new mobile devices such as Apple's iPhones.

After setting iPhone record, what does Apple do next?

23 minutes ago

Apple CEO Tim Cook says consumer demand for new iPhones has been "staggering" and "hard to comprehend." That helped the company report record-smashing earnings for its latest quarter and primed its stock for a rally Wednesday.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.