Ad agencies urge DOJ to okay Yahoo, Micorosft deal

Oct 19, 2009

(AP) -- Major advertising and marketing agencies are urging antitrust reviewers to approve a proposed online search partnership between Yahoo and Microsoft.

The American Association of Advertising Agencies says the deal would enhance competition and benefit advertisers, Web sites and consumers. Joining the trade group in a letter to the Justice Department are four major ad agencies, Publicis Group, WPP, Interpublic Group and Omnicom Group

Under the 10-year agreement announced in July, Corp.'s Bing search engine would process all search requests and steer search-related ads on Inc.'s Web site. The companies want to team up to compete with Inc., which dominates the online search marketplace.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Starbucks: Computer outage disrupts sales in US, Canada

Related Stories

Will antitrust probe keep Microsoft, Yahoo apart?

Aug 23, 2009

(AP) -- Yahoo Inc. and Microsoft Corp. hope that by joining forces, they can tilt the balance of power in Internet search away from Google Inc. First, however, Yahoo and Microsoft have to convince regulators ...

Microsoft-Yahoo deal to face tough antitrust probe

Jul 29, 2009

(AP) -- The Internet search partnership between Microsoft and Yahoo faces a tough antitrust review in the U.S. and overseas, with approval likely hinging on whether the marriage would foster more competition ...

Microsoft to hire at least 400 Yahoo workers

Aug 05, 2009

(AP) -- Microsoft Corp. will hire at least 400 workers from Yahoo Inc. if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs ...

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Recommended for you

How smart are the mobile shoppers who use smartphones?

Apr 24, 2015

In the age of the smart phone, how smart are the mobile shoppers who use these almost ubiquitous devices? A study from South Korea published in the International Journal of Mobile Communications hopes to answer that questi ...

India's Infosys gives muted earnings, stock falls

Apr 24, 2015

Indian software giant Infosys Technologies saw its shares dip nearly seven percent Friday after it reported a single digit rise in yearly revenues and also missed quarterly profit estimates.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.